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Press Release: International Beer Day is August 5th, 2010!

June 16, 2010



San Francisco, CA: That’s right, folks. Come this August 5th, Makers, Lovers and Sellers of beer all around the globe will finally have another reason to raise their frosty mugs. Along with the participation of hundreds of bars, restaurants, pubs and breweries worldwide, a group of enterprising young men in San Francisco have declared the aforementioned, International Beer Day!

One centralized festival, this is not. International Beer Day will catalyze thousands of smaller celebrations all over the country and internationally in celebration of all things beer, and an opportunity for the whole world to revel in the culture of beer, bars, and breweries. This day-long focus on the world’s favorite beverage will be akin to what takes place on St. Patrick’s Day or Cinco de Mayo, except even better because International Beer Day is focused specifically on appreciating beer.

"International Beer Day is our chance to let the breweries and bars of the world know how much we appreciate them, all while participating in one of my favorite activities -- drinking beer!" proclaims co-organizer, Jesse Avshalomov.

Perhaps even more than the beverage itself, International Beer Day is about celebrating the establishments who produce it, sell it and give folks a place to enjoy it- a single day that will undoubtedly send throngs of customers to participating watering holes, restaurants and breweries.

There’s no right or wrong way to do International Beer Day-- each establishment will choose how they want it to celebrate the day, but beer lovers can expect hosted beer tastings, pub-crawls, live bands, special offers on interesting beers, dance contests, trivia contests with beer prizes and tons of other self-launched events.

Avshalomov wraps it up, "International Beer Day is my love song to the brewing industry. These people work tirelessly to produce and provide thousands of unique and delicious beers for us to enjoy, and it’s about time we found a way to say thanks."

Each participating venue will have a space on the IBD website to list their events, so interested customers, (and that includes media) simply need to visit:

For any press inquires, comments or thoughts, please contact