With international beer day 2012 right around the corner, we thought it might be nice to take a stroll down memory lane to see how IBD 2011 turned out. Admittedly the night itself is a little bit hazy — a whirlwind of good beers, fine friends, and escapades better left to the imagination — but that’s but that’s looking at International Beer Day on the personal level.
Let’s take a couple steps back, let’s zoom out and see just how much yeast was in the air that fateful day.
The clock struck midnight in New Zealand, August 5th 2011, marking the first moment where it was International Beer Day anywhere the world. A cascade of celebrations were poised to begin on every inhabited continent. All told, 278 known International Beer Day events were planned, across 138 cities and 23 countries. There would be celebrations in India, in Argentina, in Bangalore and in Belgium, and in countless other places we’d never expected to reach that year.
Looking our map of celebrations, we stood satisfied: it wasn’t the whole world, but it was a damn fine start. I remember the wind being unseasonably crisp that night as I wandered around my neighborhood, pondering just how far International Beer Day had come in a few short years, how fast and far the idea had spread. I drifted off to sleep that night pondering the celebration to come.
The next morning found a huge number of emails waiting for us, but one stood out among the rest. A friend who was living abroad in England had sent a message consisting of a single sentence: “You’re trending in London.” We shot over to Twitter and sure enough, the words we’re there, sitting in their little “trending” box. But my friend was wrong, International Beer Day wasn’t trending in London. It was trending worldwide.
While I’d slept, the rallying call to unite in celebration of beer had sounded the world around. Our plans to respond to every person tweeting about International Beer Day flew out the window, as a new tweets poured out every second. In all the excitement, it took us a full hour to notice IBD was also trending globally Portuguese, as Brazil was unleashing their own love for beer on Dia Internacional da Cerveja.
We were speechless, we were at a loss, we were ecstatic! Our celebrations were taking place all over the world as media coverage began to roll in: International Beer Day was toasted by MSNBC, The New Yorker, Fox News, Mashable, TechCrunch, TIME Magazine, FunnyOrDie, and hundreds of other outlets all over the world. Visitors swarmed the International Beer Day website, learning how to celebrate and finding their local celebrations. Tweets were joined by Facebook shares and numbered in the hundreds of thousands!
The world was abuzz with Beerlove, and we couldn’t have been more thrilled. But the best part, the best part by far, was watching the way people came together in celebration, the way the love of beer crossed boundaries of nationality, gender, and creed. All in all, International Beer Day 2011 was a smashing success, and we’re looking forward to bringing it to you even bigger and badder this year.
Yours in Beer,
~Jesse & Evan